:root {
  --bg: #0a0a0a;
  --bg-elevated: #141414;
  --bg-card: #1a1a1a;
  --fg: #f0f0f0;
  --fg-muted: #888;
  --fg-dim: #555;
  --accent: #ff3d00;
  --accent-glow: rgba(255, 61, 0, 0.15);
  --accent-secondary: #00e5ff;
  --accent-tertiary: #c6ff00;
  --border: #2a2a2a;
  --font-display: 'Syne', sans-serif;
  --font-body: 'Space Grotesk', sans-serif;
}

* { margin: 0; padding: 0; box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  background: var(--bg);
  color: var(--fg);
  font-family: var(--font-body);
  line-height: 1.6;
  overflow-x: hidden;
}

/* ===== HERO ===== */
.hero {
  min-height: 100vh;
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: 6rem 2rem 4rem;
  position: relative;
  overflow: hidden;
}

.hero::before {
  content: '';
  position: absolute;
  top: -50%;
  right: -20%;
  width: 800px;
  height: 800px;
  background: radial-gradient(circle, var(--accent-glow) 0%, transparent 70%);
  pointer-events: none;
  z-index: 0;
}

.hero::after {
  content: '';
  position: absolute;
  bottom: -30%;
  left: -10%;
  width: 600px;
  height: 600px;
  background: radial-gradient(circle, rgba(0, 229, 255, 0.08) 0%, transparent 70%);
  pointer-events: none;
  z-index: 0;
}

.hero-inner {
  max-width: 1200px;
  margin: 0 auto;
  position: relative;
  z-index: 1;
}

.hero-tag {
  font-family: var(--font-body);
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 2rem;
  display: flex;
  align-items: center;
  gap: 0.75rem;
}

.hero-tag span {
  display: inline-block;
  width: 32px;
  height: 1px;
  background: var(--accent);
}

.hero h1 {
  font-family: var(--font-display);
  font-size: clamp(3rem, 8vw, 7rem);
  font-weight: 800;
  line-height: 0.95;
  letter-spacing: -0.03em;
  margin-bottom: 2rem;
  max-width: 900px;
}

.hero h1 .highlight {
  color: var(--accent);
  position: relative;
}

.hero h1 .highlight-cyan {
  color: var(--accent-secondary);
}

.hero-desc {
  font-size: clamp(1rem, 2vw, 1.25rem);
  color: var(--fg-muted);
  max-width: 540px;
  line-height: 1.7;
}

.hero-channels {
  margin-top: 3rem;
  display: flex;
  gap: 1.5rem;
  flex-wrap: wrap;
}

.channel-badge {
  font-size: 0.8rem;
  font-weight: 500;
  color: var(--fg-muted);
  border: 1px solid var(--border);
  padding: 0.5rem 1.25rem;
  border-radius: 100px;
  transition: border-color 0.3s;
}

.channel-badge:hover {
  border-color: var(--fg-dim);
}

/* ===== NICHES ===== */
.niches {
  padding: 6rem 2rem;
  position: relative;
}

.niches-inner {
  max-width: 1200px;
  margin: 0 auto;
}

.section-label {
  font-family: var(--font-body);
  font-size: 0.7rem;
  font-weight: 600;
  letter-spacing: 0.25em;
  text-transform: uppercase;
  color: var(--fg-dim);
  margin-bottom: 1rem;
}

.niches h2 {
  font-family: var(--font-display);
  font-size: clamp(2rem, 5vw, 3.5rem);
  font-weight: 700;
  letter-spacing: -0.02em;
  margin-bottom: 4rem;
  max-width: 700px;
  line-height: 1.1;
}

.niche-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1.5rem;
}

.niche-card {
  background: var(--bg-card);
  border: 1px solid var(--border);
  padding: 2.5rem;
  position: relative;
  overflow: hidden;
  transition: border-color 0.3s, transform 0.3s;
}

.niche-card:hover {
  border-color: var(--fg-dim);
  transform: translateY(-2px);
}

.niche-card .niche-number {
  font-family: var(--font-display);
  font-size: 4rem;
  font-weight: 800;
  color: var(--bg-elevated);
  position: absolute;
  top: -0.5rem;
  right: 1rem;
  line-height: 1;
  -webkit-text-stroke: 1px var(--border);
}

.niche-card h3 {
  font-family: var(--font-display);
  font-size: 1.5rem;
  font-weight: 700;
  margin-bottom: 0.75rem;
}

.niche-card p {
  color: var(--fg-muted);
  font-size: 0.95rem;
  line-height: 1.6;
  max-width: 320px;
}

.niche-card .niche-tag {
  display: inline-block;
  font-size: 0.7rem;
  font-weight: 600;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  padding: 0.3rem 0.75rem;
  border-radius: 2px;
  margin-bottom: 1rem;
}

.niche-card:nth-child(1) .niche-tag { background: rgba(255, 61, 0, 0.15); color: var(--accent); }
.niche-card:nth-child(2) .niche-tag { background: rgba(0, 229, 255, 0.15); color: var(--accent-secondary); }
.niche-card:nth-child(3) .niche-tag { background: rgba(198, 255, 0, 0.15); color: var(--accent-tertiary); }
.niche-card:nth-child(4) .niche-tag { background: rgba(255, 255, 255, 0.08); color: var(--fg); }

/* ===== PROCESS ===== */
.process {
  padding: 6rem 2rem;
  border-top: 1px solid var(--border);
}

.process-inner {
  max-width: 1200px;
  margin: 0 auto;
}

.process h2 {
  font-family: var(--font-display);
  font-size: clamp(2rem, 5vw, 3.5rem);
  font-weight: 700;
  letter-spacing: -0.02em;
  margin-bottom: 4rem;
  max-width: 600px;
  line-height: 1.1;
}

.process-steps {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2rem;
}

.step {
  padding: 2rem 0;
  border-top: 2px solid var(--border);
  position: relative;
}

.step::before {
  content: '';
  position: absolute;
  top: -2px;
  left: 0;
  width: 40px;
  height: 2px;
  background: var(--accent);
}

.step-num {
  font-family: var(--font-display);
  font-size: 0.75rem;
  font-weight: 700;
  color: var(--accent);
  letter-spacing: 0.15em;
  margin-bottom: 1rem;
}

.step h3 {
  font-family: var(--font-display);
  font-size: 1.25rem;
  font-weight: 700;
  margin-bottom: 0.75rem;
}

.step p {
  color: var(--fg-muted);
  font-size: 0.9rem;
  line-height: 1.6;
}

/* ===== CLOSING ===== */
.closing {
  padding: 8rem 2rem;
  text-align: center;
  position: relative;
  overflow: hidden;
}

.closing::before {
  content: '';
  position: absolute;
  top: 50%;
  left: 50%;
  transform: translate(-50%, -50%);
  width: 600px;
  height: 600px;
  background: radial-gradient(circle, var(--accent-glow) 0%, transparent 60%);
  pointer-events: none;
}

.closing-inner {
  position: relative;
  z-index: 1;
  max-width: 700px;
  margin: 0 auto;
}

.closing h2 {
  font-family: var(--font-display);
  font-size: clamp(2.5rem, 6vw, 4.5rem);
  font-weight: 800;
  letter-spacing: -0.03em;
  line-height: 1;
  margin-bottom: 1.5rem;
}

.closing p {
  color: var(--fg-muted);
  font-size: 1.1rem;
  line-height: 1.7;
  max-width: 500px;
  margin: 0 auto;
}

/* ===== FOOTER ===== */
.footer {
  padding: 3rem 2rem;
  border-top: 1px solid var(--border);
}

.footer-inner {
  max-width: 1200px;
  margin: 0 auto;
  display: flex;
  justify-content: space-between;
  align-items: center;
}

.footer-brand {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 1rem;
  color: var(--fg);
}

.footer-right {
  font-size: 0.8rem;
  color: var(--fg-dim);
}

/* ===== RESPONSIVE ===== */
@media (max-width: 768px) {
  .hero { padding: 4rem 1.5rem 3rem; }
  .niche-grid { grid-template-columns: 1fr; }
  .process-steps { grid-template-columns: 1fr; }
  .niches, .process, .closing { padding: 4rem 1.5rem; }
  .footer-inner { flex-direction: column; gap: 1rem; text-align: center; }
  .niche-card { padding: 2rem; }
}
/* ===== NAV ===== */
.site-nav {
  position: fixed;
  top: 0;
  left: 0;
  right: 0;
  z-index: 100;
  background: rgba(10, 10, 10, 0.85);
  backdrop-filter: blur(12px);
  -webkit-backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--border);
}
.nav-inner {
  max-width: 1200px;
  margin: 0 auto;
  padding: 1rem 2rem;
  display: flex;
  align-items: center;
  gap: 2rem;
}
.nav-brand {
  font-family: var(--font-display);
  font-size: 1.1rem;
  font-weight: 800;
  color: var(--fg);
  text-decoration: none;
  letter-spacing: -0.02em;
  flex-shrink: 0;
}
.nav-links {
  display: flex;
  gap: 0.25rem;
  flex: 1;
}
.nav-link {
  font-size: 0.78rem;
  font-weight: 500;
  color: var(--fg-muted);
  text-decoration: none;
  padding: 0.4rem 0.75rem;
  transition: color 0.2s;
  letter-spacing: 0.04em;
}
.nav-link:hover { color: var(--fg); }
.nav-cta {
  font-family: var(--font-body);
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--bg);
  background: var(--fg);
  padding: 0.5rem 1.25rem;
  text-decoration: none;
  transition: background 0.2s, color 0.2s;
  flex-shrink: 0;
}
.nav-cta:hover { background: var(--accent); color: #fff; }

@media (max-width: 768px) {
  .nav-links { display: none; }
  .nav-inner { justify-content: space-between; }
}

/* ===== HERO CTA ===== */
.hero-cta-row {
  display: flex;
  align-items: center;
  gap: 1rem;
  margin-top: 2.5rem;
  margin-bottom: 2rem;
  flex-wrap: wrap;
}
.hero-cta-primary {
  font-family: var(--font-body);
  font-size: 0.85rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  text-decoration: none;
  color: var(--bg);
  background: var(--fg);
  padding: 0.85rem 2rem;
  transition: background 0.2s, color 0.2s;
  display: inline-block;
}
.hero-cta-primary:hover { background: var(--accent); color: #fff; }
.hero-cta-secondary {
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  text-decoration: none;
  color: var(--fg-muted);
  border: 1px solid var(--border);
  padding: 0.75rem 1.25rem;
  transition: all 0.2s;
  display: inline-block;
}
.hero-cta-secondary:hover { border-color: var(--fg-dim); color: var(--fg); }

/* ===== NICHES — shop link ===== */
.niche-card-link {
  display: inline-block;
  margin-top: 1.25rem;
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  text-decoration: none;
  color: var(--fg-dim);
  transition: color 0.2s;
}
.niche-card-link:hover { color: var(--fg); }